Visual content creation using generative AI in marketing
Revolutionizing Visual Content Creation: Unique AI Use Cases for Marketing
Generative AI is transforming the landscape of marketing by offering innovative ways to produce visual content.
While many brands are already tapping into AI for common tasks like image editing or video generation, there are several untapped use cases that can revolutionize the marketing process.
In this post, we’ll explore some unique AI applications that not only save time and resources but also enhance creative output, increase engagement, and streamline production.
Unique Use Cases for AI in Visual Content Creation
Automated Visual Brand Guidelines Creation
Maintaining brand consistency across campaigns and platforms is critical, but creating brand guidelines can be tedious, which is where generative AI tools come into play:
By analyzing a company’s existing materials (logos, ads, website design) and generating a comprehensive style guide.
With this we ensure that future content adheres to brand rules without requiring a manual review.
With tools like Frontify and Designify our brand guides can instantly apply its color palette, font styles, and visual elements across all new campaigns, ensuring that every piece of content is consistent without human intervention.
AI Driven Dynamic Visual Storytelling
Nowadays marketers use generative AI tools like Runway and Synthetik’s Studio Artist to create dynamic visuals that adapt to user behavior.
“Generative AI tools can automate the process of building visual brand guidelines by analyzing a company’s existing materials”
The AI even analyzes user interactions and adjusts images or videos in real-time to better suit individual preferences.
This level of personalization dramatically increases engagement and conversions.
Generating 3D Models for Interactive Marketing Campaigns
Instead of relying on costly designers, marketers can leverage Masterpiece Studio or Kaedim AI technology to generate 3D models for immersive marketing campaigns.
These AI-generated models can be integrated into websites or AR experiences, offering users a more interactive and engaging experience.
Imagine a furniture company, generating AI-driven 3D models of its products, allowing customers to see how a sofa would look in their living room using augmented reality, all while enhancing user engagement.
AI Generated Video Summaries for Social Media
Social media thrives on short, engaging videos.
The AI tool Pictory can automatically edit and summarize long videos into bite-sized clips optimized for different platforms like Instagram, TikTok, and LinkedIn.
“AI-generated models can be integrated into websites or AR experiences”
Another tool, Lumen5 can also suggest scene cuts, apply transitions, and even generate captions automatically.
This is how AI benefits marketers:
- Increased Efficiency: Automation reduces the time spent on repetitive tasks like content resizing, video summarization, or brand guideline creation.
- Improved Creativity: AI augments creativity by generating new ideas and designs, allowing marketers to focus on strategy and big-picture decisions.
- Enhanced Personalization: Dynamic visual content can be tailored to individual users, resulting in better engagement and conversion rates.
- Cost Reduction: Leveraging AI for complex tasks such as 3D modeling or dynamic visual storytelling reduces the need for specialized designers or large production teams.
In Conclusion…
Generative AI is no longer a futuristic concept but a current necessity for marketers aiming to stay ahead.
From creating automated brand guidelines to generating 3D models for interactive experiences, AI is opening up new avenues for visual content creation.
“These AI-generated models can be integrated into websites or AR experiences, offering users a more interactive and engaging experience.”
Marketers who leverage these unique use cases will save time, reduce costs, and deliver more engaging, personalized content. The future of marketing is here—powered by generative AI.